Boots No7 has created a new anti-aging day and night serum, called Lift & Luminate, which will be available in the U.S. on September 1st, 2013. The brand is calling the product a breakthrough formula that has been in development for 6 years – and it shows visible results after just 4 weeks of use.

Lift & Luminate Day and Night Serum is a set of two products, which make up the two-step system. It was developed to target the three main signs of aging – uneven skin tone, the appearance of lines and wrinkles and loss of skin firmness. It is clinically proven to diminish the appearance of age spots.

The night serum contains a revolutionary ingredient – PHA (Gluconolactone), to exfoliate, revitalize and even the skin tone.

“No7 has been at the heart of beauty for more than 78 years through ground-breaking research and rigorous testing. Lift & Luminate Day & Night Serum is no different,” said Mike Bell, scientific skincare advisor for Boots. Bell and his team have identified new scientific discoveries in skin lightening, which were published in Experimental Dermatology.

Bell continued, “After six years and 20 clinical studies across five countries, we’re proud to unveil our biggest launch yet – a triple-action serum that includes our highest level of clinically proven technology, allowing consumers to look and feel their best.”

Lift & Luminate Day & Night Serum is packaged in two 5 ml tubes, and the set retails for $24.99. It will be available at Target stores nationwide, on Target.com, us.boots.com, Walgreens.com and select Walgreens locations.

The serum has already earned the Good Housekeeping Seal and is part of the complete Lift & Luminate skincare range which includes Day, Night and Eye Creams, as well as Foundations.